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  • Makeup Brushes
    Our Brush Ranges
    S100 from our Vermillion Brush Range
    S100 from our Black Brush Range
    200 Series
    K Series
    G Series
    J Series
    I Series
    OUGI Family Series
    KEBO Family Series
    KOKUTAN Series
    ブラックロゴ
    Traditional Japanese Brushes
    Kinoko and Fan Brushes
    Retractable and Compact Brushes For "On The Go"
    Retractable Lip Brushes
    Basic
    Selections
    Makeup Brush Sets
    Brushes by Specific Use
    Finishing
    Powder
    Blush
    Eye Shadow Brushes/Complete Upper Eyelid Area
    Eye Shadow Brushes/Upper Eyelid and Crease Area
    Eyeliner
    Highlighter
    Eyebrow
    Lip
    Foundation
    Concealer
    Others
    Brushes by Hair Type
    Goat
    Blue squirrel
    Kazan squirrel
    Pine squirrel
    Canadian squirrel
    Weasel
    Kolinsky
    Tamage(cat)
    Horse
    Water badger
    Synthetic fiber
  • Makeup Brush Sets
  • Basic/Selection
    • Basics
    • Selections
  • Calligraphy Brushes
  • Japanese Painting Brushes
  • Artist Brushes For Watercolor Painting
  • Various Brushes for Professional Use
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    • Kebo (dusting off a gold leaf in the traditional technique) Brushes
  • Biannual Magazine- FUDEBAKO
  • Tools and Accessories
    • Cosmetics
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About Us

HOME > About Us
  • POLICY

    Hakuhodo's commitment

    At Hakuhodo the name "FUDE" is used to denote a brush and that is the reason we continue to use it

  • Company Overview

    Company Overview

    Hakuhodo's company profile and history

  • Hakuhodo's growth

    Hakuhodo's growth

    Hakuhodo's award-winning history and press information

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    Hakuhodo's efforts

    Hakuhodo's efforts

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    Employment Opportunities

    Hakuhodo is seeking highly motivated individuals

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Event Information

We regularly exhibit at international makeup shows and very much look forward to you visiting our stand at a show near you.

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You can choose the handle

Basic Selection

Discover from here.

Standard brushes for everyday makeup. A first makeup brush for a beginner. Essentials for a professional. The Basic Selection Series has the perfect range to meet all the basics!

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Our recommendations

2021 Christmas "Lapis Lazuli Set -Hekiruri- "

The handle with a blue color gradation from turquoise to lapis lazuli -Hekiruri- impresses an ocean filled with beautiful light rays.

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白鳳堂 - 公式オンラインショップ

Language

  • ja Japanese
  • en English
  • zh-cn Chinese (Simplified)
  • af Afrikaans
  • sq Albanian
  • am Amharic
  • ar Arabic
  • hy Armenian
  • az Azerbaijani
  • eu Basque
  • be Belarusian
  • bn Bengali
  • bs Bosnian
  • bg Bulgarian
  • ca Catalan
  • ceb Cebuano
  • ny Chichewa
  • co Corsican
  • hr Croatian
  • cs Czech
  • da Danish
  • nl Dutch
  • eo Esperanto
  • et Estonian
  • tl Filipino
  • fi Finnish
  • fr French
  • fy Frisian
  • gl Galician
  • ka Georgian
  • de German
  • el Greek
  • gu Gujarati
  • ht Haitian Creole
  • ha Hausa
  • haw Hawaiian
  • iw Hebrew
  • hi Hindi
  • hmn Hmong
  • hu Hungarian
  • is Icelandic
  • ig Igbo
  • id Indonesian
  • ga Irish
  • it Italian
  • jw Javanese
  • kn Kannada
  • kk Kazakh
  • km Khmer
  • ko Korean
  • ku Kurdish (Kurmanji)
  • ky Kyrgyz
  • lo Lao
  • la Latin
  • lv Latvian
  • lt Lithuanian
  • lb Luxembourgish
  • mk Macedonian
  • mg Malagasy
  • ms Malay
  • ml Malayalam
  • mt Maltese
  • mi Maori
  • mr Marathi
  • mn Mongolian
  • my Myanmar (Burmese)
  • ne Nepali
  • no Norwegian
  • ps Pashto
  • fa Persian
  • pl Polish
  • pt Portuguese
  • pa Punjabi
  • ro Romanian
  • ru Russian
  • sm Samoan
  • gd Scottish Gaelic
  • sr Serbian
  • st Sesotho
  • sn Shona
  • sd Sindhi
  • si Sinhala
  • sk Slovak
  • sl Slovenian
  • so Somali
  • es Spanish
  • su Sudanese
  • sw Swahili
  • sv Swedish
  • tg Tajik
  • ta Tamil
  • te Telugu
  • th Thai
  • tr Turkish
  • uk Ukrainian
  • ur Urdu
  • uz Uzbek
  • vi Vietnamese
  • cy Welsh
  • xh Xhosa
  • yi Yiddish
  • yo Yoruba
  • zu Zulu

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